6 Ways Uncanny AT&T Ads Predicted the Future in 1993

In 1993 , telecommunication giant AT&T launched an advertising campaign that somehow predicted pretty much everything about how we work and live today . The “ You Will ” advert series , directed by now - famed thrill - master David Fincher , was an eerily accurate look at what life in the mid to late 2000s would look like . The advert , narrate by former Magnum P.I. star and professional mustache - haver Tom Selleck , ideate a series of scenarios involving gadgets and technology that did n’t yet exist .

“ Have you ever done * insert thing we all do now * ? Well , you will ! ” Selleck would say at the commencement of each ad . “ And the company that will lend it to you ? AT&T , ” he ’d bring , at the end of each commercial . The run foretold a turn of technical advances that would define the decades to come like tablet , smart television receiver , remote body of work , impudent watches , and smart domicile equipment .

The central anticipation of the advertizing was wrong , though . As Voxnoteda couple yr ago , while these ads were “ remarkably precise in predicting the cutting - edge technology ” that would shortly get , they in the end missed the fact that the company to “ land it to you ” was not AT&T. Instead , it would be a whole lot of inauguration that did n’t live at the meter , the issue noted .