Bluetooth marketing has been used in airports before , but not like this . Over in Copenhagen , passengers are being tracked by their phones ’ Wi - Fi , so the airport can offer them special deals . It ’s the Groupon force , you could say .
The company which is test the engineering , SITA , is n’t actually based in Copenhagen — they’re in Geneva , which is 860 miles away . Not that passenger would bang that . They’d — hopefully — be too busy spending their money in the airport , taking reward of the especial voucher that they ’d just received on their phone oblation them 20 per centime off mascara at the duty free depot .
Currently in a testing full stop now , the programme will be wind out decently to the aerodrome next month , and worldwide aerodrome after that . Not only will it aid airports trade better , it will also track their action and help airport planners understand metrical unit dealings like nothing before .
Of naturally , you could argue that the 20 per cent of people who have phone with Wi - Fi ( in Copenhagen , at least ) might act differently than people who do n’t have Wi - Fi emit equipment on them . They might sit in Starbucks for hours , plug into their laptops . But at least Copenhagen Airport will be able to track this percentage in actual - time ( pictured ) and send more security force where needed , to speed up up queue . Presumably it ’d be faster and light than looking at CCTV monitor .
If this intend that more airports will be put in free Wi - Fi as an inducement to really have our Wi - Fi switched on , then I ’m all for it . But only if we get something in payoff , naturally . [ NY Times ]
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