In a move that could bespeak a major shift in the mode it does business , tech giant Apple will make iTunes flick and TV show libraries accessible from 2018 and 2019 smart boob tube manufactured by Samsung , thetwo companies announcedon Sunday . The partnership will also ensue in reenforcement for AirPlay 2 , which allows users to stream spiritualist flat from an Apple gadget to an Apple television set or other compatible gimmick , for the models of video in doubtfulness .
AsCNBC report , Samsung and Apple have long been competitors in the smartphone market even as Apple relies on Samsung for fundamental component in its products — andper the Verge , it ’s “ the first metre Apple has allowed third - party gadget to access its video library out of doors of Windows microcomputer . ” Though it ’s a departure from the mode Apple has done job in the past , the company ’s financials have of late hunt down into difficulty ( and cause a flash bulb crash ) as customers have slowed down on phone upgrade and been loth to shell out for its ever - increase prices . So it ’s attempt to beef up its service division , efforts that have include an as - of - yet - unannouncedstreaming service . CNBC write :
For the last couple years , Apple has been placing moreimportance on its inspection and repair byplay , which continues to originate while iPhone sales plateau . Apple CEO Tim Cook said last workweek in his revise outlook thatservices get $ 10.8 billion in fiscal Q1and that Apple plan to double the size of its service job from 2016 to 2020 .
If Apple hop to compete with the the like of Netflix for binge - learn customer , sell more Apple TVsmay not be enough .
In Samsung’spress release , senior vice president of Internet Software and Services Eddy Cue wrote , “ We look forward to bringing the iTunes and AirPlay 2 experience to even more customer around the world through Samsung Smart TVs , so iPhone , iPad and Mac substance abuser have yet another style to love all their favorite content on the cock-a-hoop screen in their home . ”
Apple , which has been pushing its tech - giant - that - won’t - sell - your - data brandeven harder as of late , told the Verge that Samsung ’s aboriginal advertizing - trailing features wo n’t be able to extract any customer information from the iTunes app designed for the smart TVs .
Late last year , it was also reported that Samsung ’s 2019 model would alsosupport Google Assistant , offer another pick beyond the built - in Bixby assistant Samsung put on its smart TVs .
[ CNBC / The Verge ]
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