This concept iMac holiday commercial was made by Ragus Media ’s Mark Richardson . While this may appear to be the ware of a lot of patience and a very long major power strip , Richardson informs us that each of the shots is actually a still rendered in Maya , taking about 8 hours a pop . Then light effect were added in after with Maxwell Render , which could be cook in real clip on the product scheme , a quadriceps femoris core Mac Pro . Given the complexness of the light aliveness , that ’s pretty damn impressive . As for the spot , it really crack us up — the dear child of the star - pass over Apple iMac and $ 3.99 Old Navy sweater . [ ragusmedia ]
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