While Reddit sometimes exaggerate its note value as a space for authentic conversation online , the massive community - driven website has serve as a kind of town hall where everyone from everyone fromElon MuskandBarack Obamato adildo manufacturerhave responded to questions from altogether un - vetted strangers . Sometimes it goes well . For Electronic Arts , the new possessor of themost hate commentin Reddit ’s history , not so much .
The subject area of Reddit ’s ira was the forthcoming EA biz Star Wars Battlefront 2 . More specifically , the recognition that many of the franchise ’s most memorable part would n’t be playable in the game from the get - go . To unlock them , players will need to spend in - game currentness earned from hours of sport . In the case of Darth Vader , the price ticket is 60,000 reference , which require around a40 - hour investment funds , according to player approximation . ( drop real - world money , which can not be now change to credit , provides only a “ round - about way ” of unlock the characters . )
EA ’s reply ona thread criticise the systemwas distinctive of a voice , and broadly mortal and companies using Reddit for purposes deem overtly self - promotional or dishonorable are met with enmity . From Reddit :
The intention is to provide thespian with a sense of pride and attainment for unlock different hero .
As for price , we selected initial values based upon datum from the Open Beta and other adjustments made to milestone rewards before launch . Among other things , we ’re looking at average per - actor acknowledgment earn rates on a day-after-day basis , and we ’ll be making unvarying modification to assure that histrion have challenge that are compelling , rewarding , and of class come-at-able via gameplay .
We appreciate the point-blank feedback , and the passion the community of interests has put forth around the current topics here on Reddit , our forums and across legion social media outlets .
Our squad will stay on to make change and supervise community feedback and update everyone as soon and as often as we can .
“ I marvel if Burger King wants to betray me a sense of pridefulness and accomplishment by arrive at me operate 10 hour for my bloody fries,”one Redditor quippedin response .
It ’s unreadable what , exactly , about EA ’s commentary prompted the unprecedented electronegative chemical reaction , but a since - deletedtweetfrom a member of Battlefront 2 ’s community engagement team may have added fuel to the flack . The tweet state : “ The arm chair developers on this net . ”
EA has a story of puddle user - hostile decisions , and gaming and Star Wars lover are splendidly outspoken . It ’s almost surprising it took this long to occur to a head .
Update 11/13/17 2:22pm ET : Not only is EA ’s comment come on 400,000 downvotes , but itappears to have bankrupt the vote UIon mobile for some users , who are reporting that the upvote button is now cut off . presumptively the designers of Reddit never expected a comment ’s entire social status to run for into six figure .
Update 11/13/17 4:54pm ET : According to apostfrom EA , “ we ’re subjugate the amount of credits require to unlock the top heroes by 75 % . ” Take away from that what you will .
[ roentgen / ListOfComments , r / StarWarsBattlefront ]
Electronic ArtsGamesRedditStar warfare
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