Who saidrecyclingcouldn’t be fun ? Corona is presently rolling out new stackable cans that would do forth with the indigence for formative six - pack rings and allow consumer to apply their empty cans sort of like LEGO brick . The packagingis the inspiration of the beer company and Leo Burnett , the advertising masterminds behind icon such as the Jolly Green Giant and Charlie the Tuna .
" We designed a stackable system that bed up to 10 derriere together , using only their own plan , without the motivation for additional fabric , " Federico Russi , CCO of Leo Burnett Mexico City , said .
The Takeoutreports that the stigma developed lockable teeth locate at the top and bottom of each can , allowing for the cans to easily stack on top of each other in a organisation they ’ve view as Fit Packs . More importantly , the design wipe out the need for plasticsix - camp rings , which have long gravel a serious threat to the surround and nautical life in finicky .
This is n’t Corona ’s first foray into environmentally - favorable publicity : The beermakerpreviously exploredusing biodegradable six - pack holder comprised of organic material that would both decompose quickly and not pose a threat to rum animals that attempted to eat them .
Corona is not the only beermaker to view empty credit card : In April , Diageo — the parent company of Guinness , Harp , and Smithwick ’s beer — announcedthat it would start phase out plastic packaging this summertime .
It ’s been a long - documented fact that plastic promotional material poses a major threat to the environment . Officials havespokenout about the negative environmental impact of domesticated waste , citing how some areas of the ocean have " [ become ] incontrovertibly contaminated with gamey concentrations of harmful pollutants include dense metals , inorganic nutrients , and chlorinated petrochemical , " according to the U.N. Environmental Protection Agency . As a result , food and drink producers have made a push to do away with promotional material materials that could personate a menace to the satellite and the brute that inhabit it .
“ In the drink manufacture , there have been many solutions for cutting back the employment of plastic , ” Carlos Ranero , the global vice President of the United States of consumer connections at Anheuser - Busch InBev , said . “ However , none have been amply adopted because they expect the use of other materials . This solvent has a very simple approach shot that can bring great financial benefits thanks to the complete remotion of plastic materials . ”
The Fit Packs are currently only available in Mexico , althoughYahoo ! Lifestylereports that the intent will be roll out worldwide if they rise successful .
