Well here ’s something you ’ll hate . Most theaters do everything they can to discourage people from using their mobile devices during a picture show . But Disney is re - release The Little Mermaid starting September 13 , and actuallyencourages moviegoersto institute and use their iPad during the film . Say wha ?
The screenings are kind of a modern take on the sing - alongs that moving-picture show like Mamma Mia and the Rocky Horror Picture Show have . But those in attendance are encouraged to download an incidental iOS app which provides everything from game , to karaoke - dash lyrics , to other interactional ingredient designed to ‘ enhance ’ the film .
It ’s obviously targeted at kids — at least nestling favorable enough to own an iPad — but you may safely strike this wo n’t be the last film to offer such ‘ add together economic value ’ features . confessedly , behind - the - scenes info or inside information about an thespian could be interesting during a motion-picture show , and Disney is already doing this with theupcoming Blu - ray for Iron Man 3 .
But that ’s in the solace and privacy of your own home . put up with century of bright and noisy projection screen in a dark theatre does n’t quite seem deserving it . [ Disney Second Screen LiveviaStu Maschwitz ( Twitter ) ]
https://www.youtube.com/watch?v=tYpRQ5Mw2lM
AppledisneyiPadMoviesThe Little Mermaid
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