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WASHINGTON D.C. — That picayune carmine clothes or pink perspirer may be send out more of a message than you think : it could be an overt sign of a char ’s fertility , a new study suggests .
In the study , 124 women geezerhood 18 to 47 were asked what color shirt they were jade , and when they had their last period . From the latter interrogative sentence , researchers calculate which woman in the study were currently at thepeak of fertilityin their cycles ( about six to 14 days after the last menstruum ) .

Do women wear red to advertise their fertility?
Those who were don red or pinkish were about three times more likely to be at peak fertility than those who wore other people of colour , the study found .
premature research show that some animals put on display during their fertile periods to attract mates , but no such display were known to exist in mankind , the researchers said . The new field of study provide some evidence to suggest there may be a way to directly mention ovulation — the time of the month when a woman is most probable to become pregnant , the investigator said .
However , more inquiry is needed to repeat the findings in a larger population . The report also did not measure endocrine levels , which is a more precise way to determinepeak richness .

The researchers project to conduct a adopt - up written report that asks women why they chose to wear a particular color that solar day , said study researcher Alec Beall , a doctorial student at the University of British Columbia .
Many cultures associated thecolor red with love and passion , and previous studies have prove that men rate photo of woman as more attractive if they are fence by a crimson border .
Some written report have found that woman account increased intimate desire around summit fertility , greaterattraction to masculine features , and a tendency to break more revealing clothing , the researcher said .

The understanding behind the new findings is not clear , and future studies are needed to see whether women wear red or pink around ovulation because they want to front sexy , the researchers sound out .
It could also be that women may wear these color because they are attention - grab , and women — consciously or subconsciously — want to bring attention to themselves at a time when they palpate aphrodisiac , even if they are not necessarily seeking the tending of men , the researchers said .
A follow - up sketch by the same group of researcher found that fewer woman wore red attheir peak fertilityin the summer , compared with the winter . A possible account for this determination is that cleaning woman may be more likely to habituate the " wearing reddened " scheme in situation when they can not use other attention - mystify strategies , such as weary less clothing ( which would be comfortable in the summertime ) , Beall tell .

The study was presented here at the yearly meeting of the Association for Psychological Science on May 26 . It has been accepted for publication in the journal Psychological Science . Beall conducted the study with Jessica Tracy , associate professor of psychology and director of UBC ’s Emotion & Self Lab .















