Funko Is Actually *Doubling* Its SDCC 2023 Presence

It feels like the closer we get tothis year ’s San Diego Comic - Con , the more we ’re mostly hearing about how grown studiosare pulling awayfrom the premiere event in the pop music culture calendar . But now we recognize at least one stalwart is using the exodus to stake an even prominent claim at the con .

According to a fellowship wardrobe release , Funko is bestow back last year ’s SDCC “ Funkoville ” just about twice the sizing for 2023 , designed to well accommodate the belt of acquisitions the collectable company had made around the clock time of the con last year , with expanded areas underwrite Funko Games , Loungefly , and of course , placard company Mondo . The major addition to the Funko presence this year is “ Blockbuster Rewind , ” a faux video stock designed to elevate the company ’s new line of VHS - packaging themed collectibles .

“ For 25 years , Funko has been a buff - first companionship , ” said Brian Mariotti , CEO of Funko , suppose in the release . “ This is why San Diego Comic - Con is a pinnacle moment for us every year , as it bring home the bacon the opportunity to make memorable moments for our fans through larger - than - life activations . With the Funkoville booth being twice as big this year , we wait forward to offer an even well way for fans to immerse themselves in their favourite fandoms . ”

Image: Funko

The news will no doubt come as something of a sore spot . Funko ’s infamous SDCC exclusive vinyl toys have always created a sense of pandemonium around its presence at the sting , and a bigger blank space is probably perish to only aggravate that on the show flooring . But it also comes in the viewing of a few months of even more heightened backlash against Funko than the usual review article of its sameified pappa culture merch transportation — environmentalists lashed out at the company after it revealed unsold surplus stock was being direct to landfill to the tune ofover $ 30 milliona few months ago , and more of late the company came under fire from collectors and artist alike for thecontroversial firingof multiple Mondo leadership so as to re - align the limited - fourth dimension post horse fellowship ’s goal to make more products asa Funko affiliate .

Just how citizenry are going to react to Funko ’s even greater mien , in a Comic - Con that is becoming increasingly interesting to watch unfold — if not from the linear perspective of the usual major news we would see at the convention — remains to be seen . But it ’s clear that so far at least SDCC 2023 is shaping up to be an intriguing event , if not for the usual reasons .

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