Our technical school master are verbalise up their climate gameagain . On Monday , Google executivesclaimedtheir company is now “ carbon neutral . ”

“ Google ’s lifetime net carbon step is now zero , ” Sundar Pichai , CEO of Google and its parent company , Alphabet , said in a blog post . “ We ’re proud of to be the first major troupe to get this done , today . ”

Pichai said the firm is now go onto a raw goal : run away the entire business on carbon copy - free energy sources , admit bureau , campuses , and data centre . This all sounds great ! Or at least , it would if it were n’t a giant vat of crap .

Google’s New York offices in April 2020.

Google’s New York offices in April 2020.Photo: Arturo Holmes (Getty Images)

Google did n’t really go back in time and contain itself from producingmillions of tonsof greenhouse gasoline pollution . Instead , it offset those emission , intend it paid for green projects elsewhere to make up for its environmental wallop . The companytold BBCits offsets have mostly been focused on capturing methane gas where it leaks out of pig farm and landfill sites .

own less methane in the atm is expert , but we should get there by moving away from animal agriculture and reducing waste to eliminate the methane emissions at the reservoir . Services like Google ’s offset programme consort the risk of leading polluting caller to believe they can just keep go their businesses as usual as long as they clean up their supererogatory emissions . But even with less pollution , those models are still fundamentally unsustainable .

To be honest , Google is attempting to move away from offsets with its next bragging project of clean up its power supplying . Right now , the party says they ’re counteract the carbon footprint of its full energy employment by buying renewable energy elsewhere , neutralizing its own utilization of dodo - establish power in places where it is n’t function on renewables . By 2030 , it direct to change that by actually running on 100 % C - free great power source .

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That ’s an ambitious goal for a technical school hulk , sure . But it still should n’t be able to govern its own path to hit it . We utterly need to stop over using fossil fuel , but not all renewable energy is created equal . The procedure of creating solar , wind , and shelling store could allscrew up the Earth ’s biodiversityand be dependent onabusive labor practicesif we do n’t pay careful attention to the supply concatenation . Who ’s going to verify Google does that ? It ’s not like we can vote on how it decarbonizes — it ’s accountable to its shareholders , not users . That intend it ’s likely to prioritize its profits in decarbonization above all else .

As Google pick up its own baron provision , it also says it ’s start to avail cities and potbelly do the same by selling its services . That intend Google gets to profit off the clean-living energy transition . And frankly , some of the stuff the company will be sell sounds downright scarey . For case , it plan to hock machine learning based tools , include Google Cloud and an artificial intelligence applied science called DeepMind , to drome , shopping malls , hospitals , data center field and other commercial-grade building and industrial facilities . The firm says these will reduce the need to use air conditioning in these building . There areplenty of clean and low - techways to do that already without AI — but you may bet Google is n’t interested in many of them because they ’re cheap and gift few opportunities to continually maximise lucre , including mine people ’s personal data .

Big Tech ’s continued expansion into mood services is another reason that it needs to be more tightly regulated . Google is a company that’sworth $ 1 trillion dollarsand counting . All that riches gives Google a gross ton of political power , since it canspend millionsto lobby elect official , which makes it pretty difficult to convert those policymakers to reign them in . Now , it could be on the route to decarburise without in force oversight on if its pattern are effective , sustainable , utilise equitable labor , and respect our privateness .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

To avoid all of this , there are other options . We could tax the Scheol out of Google and companies like it and put the funds into a more democratically controlled system of decarbonization . Or we could make an even bigger change andnationalize technical school giantsso they ’re completely under government controller . After all , it ’s undemocratic , ill regulated corporations that arelargely responsiblefor getting us into the climate crisis in the first piazza . To get us out , perhaps it ’s clock time to try something unexampled .

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