Google always use its yearly I / atomic number 8 developer conference as a plaza to trot out some of its braggy and most exciting ware update . You ’d be forgiven for feel like this class was kind of a bomb . There were no new gadgets , no fresh moonshot task , and not even cool raw dirty money like Google Cardboard headset . The keynote was essentially just a boring two - minute talking to about humble , incremental updates to existing products .

We ’re not alone in call back so , either !

Is it just me or is#GoogleIOless surprising then any year before , all incremental development , no big leaps , almost boring

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

— Erik Jonker ( @ErikJonker)May 17 , 2017

Google IO 2017   : the most tiresome keynote ever   !

— Aurélien Guillard ( @a_guillard)May 17 , 2017

William Duplessie

This year ’s keynote presentation was very out of character for the search giant . Google events in the past have typically included mathematical product launches like new Android devices , Chromebooks , Daydream VR , Google Home , and other thing you could touch and see . But this year , Google seemed to be concentrating its efforts on refining those products with artificial tidings , cloud infrastructure , and other improvements behind the tantrum .

turn over one of the most interesting declaration at the Google I / O keynote , Google Lens , which add up image recognition to existing apps like Assistant and Photos . It essentially rent you direct your phone ’s camera at a prime , and it will tell you what case of industrial plant it is , or you could repoint it at a restaurant , and on your screen you ’d see reviews . The feature is demonstrative of the AI technology that Google is currently building that is n’t a standalone product .

This is true of most of the telling developments at Google . They are n’t quite as visible as sr. products were . A gravid example is Google ’s newTensor Processing Units(TPUs ) that are processors made specifically for machine encyclopedism . The unexampled TPUs debuted at the keynote presentation this week and were perhaps the most groundbreaking thing Google announce — but they did n’t quite capture the hype as older products because they ’re made for line and research worker , not everyday consumers .

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This , of course , does n’t mean that Google is out of near mind . It ’s still one of the most sophisticated and valuable companies in the humankind . Google certainly is n’t done making with hardware and new software — we’re expecting a snazzy new Pixel telephone with a sheer blind later this yr — but its X - longsighted outpouring of launch product in flashy Modern class like practical reality and wearables is commence to slow down . Now , the companionship is square focused on making its products well after rush into several raw markets .

Take something likeTensorFlow , one of Google ’s most authoritative production launched in late years that most people know nothing about . TensorFlow is an opened - beginning software package library for machine learning that Google uses for research and in its own products . It essentially makes it easier for developer to programme AI organisation .

The importance of TensorFlow was cement in October 2015 when Google announce it was using the system of rules to powerRankBrain , an contrived intelligence operation system built for its core search product . RankBrain was able to scramble human expert in identifying the most relevant page for search result , according to aBloombergreport . Even though this breakthrough was momentous , it was not celebrated nearly as much as Google ’s flashier launches for products like Google Home and Daydream VR the following year .

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It ’s laborious for Google to get consumers excited about announcements like this . There ’s nothing to deem up and show a crowd , and explaining how neuronal meshing work in laymen ’s term is difficult . This is the hemorrhage - edge of engineering science being create by some of the impudent minds in America . The only way to really arouse consumer is to show them the termination of bear such unreal intelligence crawl their personal data point .

This week ’s keynote at Google I / O only reiterate that it ’s hard to get mass excited about incremental AI and swarm updates . Google CEO Sundar Pichai basically acknowledge this in the beginning of his address when he stood in front of a large screen that say “ peregrine first to AI first . ” He dress the tone of voice for large reveals later in the presentation like Google Lens andmajor updatesto Google Home . Both were a huge flock — and just because you ca n’t see them , does n’t mean that they ’re not really impressive .

GoogleGoogle I / type O

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