Once upon a time , there was amultibillion - dollarmultimedia corporation that dreamed of creating a wildly successful enfranchisement of movies that could serve as background formultiple spin - off seriesstarring characters who were plucked from the rootage stuff ’s same shared narrative universe . That corporation was Marvel , and one of those serial publication is Hulu ’s Helstrom .

Helstrom enters Marvel ’s catalogue at a time when the companionship ’s access to lively - activeness television has pivoted . Just as Disney+’sWandaVisionand Falcon and the Winter Soldier are being set up to truly further expand the character arc of unlike fictitious character put in in the films , Helstrom come to Hulu as a monitor of how strangely siloed the studio ’s other occasional productions likeRunawaysand Netflix’svarious Marvel serieswere .

https://gizmodo.com/marvels-helstrom-sure-looks-like-a-show-that-exists-1844380319

Ana and Daimon Helstrom

Ana and Daimon HelstromImage: Hulu

Though both illusion and demons have already been establish with the Marvel Cinematic Universe , the 10 - episode Helstrom treat them as new divine revelation uniquely realize by its hurl of heroes and villains . In another population , the show ’s focus on shadowy magics and ugly kin drama might make it one of Marvel ’s standouts , but here the series barely manages to make a unassailable argument in defense of its own existence .

Helstrom invites you to get caught up in the decades - tenacious family dramatic event that ’s defined the lives of Daimon ( Tom Austen ) and his younger sister Ana ( Sydney Lemmon ) since they were very immature . Before he became an ethics prof and she became an radical - fashionable auctioneer , the Helstrom sibling grew up in a disruptive home in which their mysterious and opprobrious sire eventually drove their female parent Victoria ( Elizabeth Marvel ) to actual lunacy . Helstrom ’s opening credits successiveness functions as a disturbing , but amazingly expressive portrayal of its characters ’ backstories , and clues you in to the series ’ otherworldly nature that ’s fundamentally tie up in the mob ’s moral force .

Helstom very dramatically attempts to tiptoe around the accurate nature of whatever darkness exists in Daimon and Ana ’s past that split their family apart and conduct to their mother being institutionalized in a psychiatrical infirmary . Though for all the effort the series puts into trying to keep thing mysterious , it ’s all rather obvious from the jumping what ’s going on , disregardless of how conversant you are with the Marvel strip .

Alain Uy as Chris Yen and Sydney Lemmon as Ana Helstrom.

Alain Uy as Chris Yen and Sydney Lemmon as Ana Helstrom.Image: Hulu

In addition to challenging untested minds to understand the dispute between skillful and evil , Daimon also moonlight as a sort of demonologist who ’s on a regular basis called upon to perform dispossession and other mystical rituals that the Vatican is aware of , but does not actively endorse ( Helstrom ’s not an ordained priest ) . Ana drop her days and Night treat the types of profusely expensive curios that convey out the wealthiest and most eccentric fellow member of society , all the while knowing that her auction business firm ’s merchandise also function as an effective lure for the kinds of dark - hearted soul she ravish in murdering . In different ways , both of the Helstrom sib hold out up to their family name by come in tight contact with the sorts of otherworldly presences that normal people believe only to be the poppycock of fairytales and scriptural stories .

Though most of the world believes the family to be normies , people like Louise Hastings ( June Carryl ) , the cleaning woman who runs the hospital where Victoria ’s being held , and the Caretaker ( Robert Wisdom ) have a deeper intellect of the occult and how the Helstroms are connected to an ancient evilness that ’s still threaten to absorb the world . Rather than full - on precede with an explicit acknowledgment of demons and the supernatural , Helstrom instead tries to play coy in a way that does n’t quite work because the show comes on the heels of other likewise oriented serial publication like Constantine , Lucifer , and even Supernatural that have all more or less defined how originative teams tell these specific kinds of genre stories .

In every moment where Helstrom presents you with a possess person or spotlights one of the siblings using their powers , it ’s hard not to see the serial as a previous - to - the - game , pale imitation of its revulsion - tinged genre match that have all been far more audacious and to - the - point by comparison . The account ’s vague gesturing towards psychological revulsion would be admirable if it ever ended up amounting to much , but because the series errs more on the practical , grounded side of matter , it often ends up feel like an uninspired whirl on a story that ’s been told before .

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It ’s a commiseration because , in belittled moments here and there , you could see how Helstrom ’s characters and player could have been capitalized on much more effectively and used to chip at out a space for Marvel ’s first junket expressly aim at a more matured hearing . Lemmon ’s Ana is a far cry from her comic counterpart ’s overt ridiculousness , but she brings a steely lethality to the screen that feel as if it ’s being underserved by Helstrom ’s rather two - dimensional characterization of Ana as a person . She ’s vicious , queen , and well-off with the shadowy affair that go blow in the night , but again , she just feel like Marvel ’s derivative go at the sort of witchy femme fatales get problems on most magic - forward musical genre show . Despite his heritage , Austen ’s Daimon is far from devilish , and at clip ends up sort of being dwarf in scenes where he ’s interact with reference — usually ogre — who are chewing up the scenery in one way or another .

Like Runaways and Cloak & Dagger before it , Helstrom introduces you to a new geographic chunk of the MCU — here , the Pacific Northwest — with its own connectedness to theRoxxoncorporation . In nod to the being of the bombastic MCU , Helstrom does itself no real favors because it only draws attention to the way this story does n’t find like it ’s go to be a particularly compelling and important part of this connected world .

Even when it ’s trying its hardest to fright you , Helstrom sense like a nonstarter , and not simply because it does n’t have a future tense in the big picture of Marvel things . You ’d be forgive for not immediately knowing that Helstrom ’s a Marvel production , as the studio ’s name has barely appeared in any of the promotional stuff , and watch the show , you could see that was credibly by design , which … is telling .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

The MCU could decidedly put up to elevate more self - turn back stories about lesser - known characters who might otherwise get lost in the sauce of a big - screen consequence . But shows like Helstrom are an example of the kind of vigor the studio apartment should avoid lead with if it work that route .

https://gizmodo.com/the-conflicted-legacy-of-the-marvel-netflix-experiment-1835818124

For more , verify you ’re accompany us on our Instagram @io9dotcom .

William Duplessie

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