Photo: Skittles
Apparently, the way that you eat yourSkittlesactuallycorrelates with your everyday behaviorsand personality traits.
To celebrate the 30th anniversary of the iconic tagline “Taste the Rainbow,” the candy companyconducted a surveyamong adults in the U.S. that have eaten Skittles in the last three months. “Whether it’s conscious or sub-conscious, chances are you have a preferred way to enjoy Skittles,” said Senior Brand Manager Rebecca Duke in a press realease. “We love learning about our fans, so we wanted to understand why these preferences exist and what they really mean.”
They partnered with Kelton Global, an independent, third-party research firm, and ended up surveying 2,000 adultSkittleslovers. Among other discoveries, they found thatAmerica is not crazy about yellow Skittles.
Skittles
According to the findings, only 6% of Skittles eaters favor yellow.
The survey also provided some very random, very specific insights into the lives of those who prefer certain color Skittles.
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On the other hand, orange Skittles eaters are more likely to respond immediately to friends’ text messages (61% vs. 51%) — so we’ll be sneaking the orange candies into our friends’ diets from now on.
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Curious about the rest of the findings? Want to see more of what your preferred flavor says about you? Check out the results on theSkittles website.
source: people.com
